Marketing
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Sign of the Times
Spot the change in the new logo at the American Society of Newspaper Editors (ASNE ): Before And After Yep, “newspaper” is so 20th Century. ASNE president Dave Zeeck thinks ASME may eventually drop “newspaper” altogether for something more up to date. – Strupp’s Notebook >>>
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Jumping on the YouTube
Video marketeers beware. As Paris Hilton and Tony Blair both get down with the new brand-driven YouTube – yay! the Official Paris Hilton YouTube Channel as well as Tony’s Transformational Government & Leadership Challenge, angry, bored, plain delinquent consumers citizens are sharpening their keyboards: For a long time Governments have been looking around for way to get their ‘messages’ out to the public without the bothersome annoyance of journalists asking difficult questions. They may see YouTube as the fix for this.What they may not have taken account of is the video replies or text comments that people can leave in… >>>
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When News Meets PR
From the department of kicking the US mainstream media while it’s already down: it’s not unusual for US TV stations to run corporate product pitches as straight news items, according to a new report by a media watchdog. Over a ten-month period, the Center for Media and Democracy found 77 TV stations guilty of airing video news releases (VNRs) created by PR companies for corporate clients. – Fake TV News: Widespread and Undisclosed What happens is that the news anchor stops talking about murder and mayhem on Main Street and cuts to a colleague who talks about a great new… >>>