Marketing
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Sign of the Times
Spot the change in the new logo at the American Society of Newspaper Editors (ASNE ): Before And After Yep, “newspaper” is so 20th Century. ASNE president Dave Zeeck thinks ASME may eventually drop “newspaper” altogether for something more up to date. – Strupp’s Notebook >>>
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Jumping on the YouTube
Video marketeers beware. As Paris Hilton and Tony Blair both get down with the new brand-driven YouTube – yay! the Official Paris Hilton YouTube Channel as well as Tony’s Transformational Government & Leadership Challenge, angry, bored, plain delinquent consumers citizens are sharpening their keyboards: For a long time Governments have been looking around for way >>>
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When News Meets PR
From the department of kicking the US mainstream media while it’s already down: it’s not unusual for US TV stations to run corporate product pitches as straight news items, according to a new report by a media watchdog. Over a ten-month period, the Center for Media and Democracy found 77 TV stations guilty of airing >>>