At an in-house pow-wow last month looking at what’s next for the Guardian following its shrink from broadsheet to Berliner, editor Alan Rusbridger, chatting to blogger and Guardian Unlimited columnist Jeff Jarvis, downplayed the newspaper’s gleaming new printing presses.

They may be the last presses we ever own.
Alan Rusbridger, Buzzmachine

Way to go, says Jarvis. While US newspapers fret about their problems – staff layoffs, increased competition, less revenue, lower stocks, general fear and loathing, European papers are reaching out to zeros and ones.

Like their European counterparts, US newspaper folk should seize the digital day. Newspapers need to become places rather than things. The trick is to create online communities which can then be tapped for oodles of advertising revenue.