About iMakeContent
What in the world is going on with technology?
What the. . .
- Work rolls out new software that’s supposed to make everything more efficient. But getting to grips with it makes extra work for you, not less.
- The platform which holds your life together must have just changed its algorithm because now nothing works the way it did a moment ago.
- The AI tool your team was told to use makes decisions no (human) body can explain.
User error?
Could be. But note that these systems weren’t designed with you in mind. Not really.
iMakeContent helps you take back control over your digital life.
Written and produced by a journalist who’s spent years investigating how technology gets built and deployed, iMakeContent cuts through big tech promises and consultant jargon to show you what “digital transformation” really means.
Technology isn’t your problem. Bad technology is.
And bad technology can be called out, resisted and replaced.
What you’ll find here:
The bleeding edge made real. What’s happening when your HR system switches to “AI-powered candidate screening”? How do platform algorithms decide what your customers get to see? What are AI agents doing as they rifle through your files? iMakeContent taps open tech black boxes to explain how these systems work and why.
The patterns in the code. That tech problem you’re having today? It’s almost certainly not unique to you. iMakeContent identifies the recurring dynamics in our tech society: the predictable ways technical systems clash with people, the warning signs that tech policy is leading to dystopia, the leverage points you can use to push back.
Practical decision-making frameworks. When should you trust the algorithm? How to evaluate competing systems when you’re not a technical expert? What questions should you ask before committing to new software? iMakeContent gives you the analytical tools you need.
Best practice, better alternatives. Techno-optimism is exhausting. So is fatalism. iMakeContent focuses on real examples of individuals and organizations doing things differently. Not utopian visions so much as working models you can learn from or adapt.
Your next operating system:
Directly or indirectly, human beings built these tech systems. Which means they’re embedded with particular and very human assumptions about:
- how the technology should work
- who decides what they’re used for
- who gets to benefit the most from their use
Understanding these assumptions gives you the power to:
- challenge things as they are
- play a part in designing something better
- choose an entirely different solution
Please note that all other instances of “iMakeContent” on the Internet have nothing to do with this site. They’re fine and dandy, perhaps, but weren’t produced or written by me.
i thank you.
Hash
London, UK
January 2026