Manipulating Media

Steve Bryant only buys (into) media he can do stuff with:

Media is changing from entertainment into utility. Media that can’t be manipulated is almost useless. When I listen to NPR, I wish I could freeze the broadcast and pull a link from the radio, send it to a friend. When I watch TV, same thing. When I go to the movies, same thing. But I can’t. I can only do that online.

Those tiny transactions I make online make a greater imprint on my psyche than any single media event inside a theater — or inside a DVD — could have. It’s simple reward/response psychology. Online, I can track who watches my clips, who reads my posts, who liked my mash-up. The Internet flatters us with attention in a way Hollywood no longer can.
Steve Bryant, Hollywood Reporter