Jumping on the YouTube

Video marketeers beware. As Paris Hilton and Tony Blair both get down with the new brand-driven YouTube – yay! the Official Paris Hilton YouTube Channel as well as Tony’s Transformational Government & Leadership Challenge, angry, bored, plain delinquent consumers citizens are sharpening their keyboards:

For a long time Governments have been looking around for way to get their ‘messages’ out to the public without the bothersome annoyance of journalists asking difficult questions. They may see YouTube as the fix for this.What they may not have taken account of is the video replies or text comments that people can leave in response.
Simon Perry, Digital-Lifestyles